WHY MARKET THROUGH INDUSTRIAL FIRE WORLD?

Industrial Fire World has remained the primary marketing tool for reaching industrial fire and emergency response managers for over 20 years. We were founded by David White, who had a vision of making industrial fire and emergency response as safe as possible through timely delivery of reliable, real world expertise as well as research and testing updates.

Today's industrial fire and emergency response managers are subject to corporate mergers, downsizing, economy driven decisions and environmental and political policy directives. They work behind guarded gates, and operate with a fraction of the personnel that they had five years ago to manage more tasks and policy compliance. They have designated budgets that give them the power to choose the products and services they believe best meet their needs rather than being driven by the lowest bid (as in the municipal fire service market). Industrial Fire World offers multiple marketing tools to let you choose and package the components that work best for your company.

WHAT MARKETING TOOLS ARE AVAILABLE THROUGH IFW?

From 1/6 page to full page advertisements in black & white or color Classified Rates Spotlight Ad Industrial Service Directory Web Link Service Mail List Rental

WHAT INDUSTRIES ARE SERVED BY IFW?

In addition to Industrial Fire World Magazine recipients, our database includes recipients of other IFW services. We deliver information to other industrial fire and emergency response managers through contracted training, consulting and specialized services. Our total market penetration data includes about 26,000 people in a wide range of industrial categories. View potential marketing categories for industries, targeted job titles or markets in specific regions and states.

The following are among the companies whose fire and emergency response managers are in our database.

HOW DO YOU DEFINE QUALIFIED RECIPIENTS?

Qualified recipients are individuals who have requested to receive Industrial Fire World magazine personally or through their fire and emergency response manager. Professional fire and emergency response associations may submit their membership annually to request approval for their members to receive the magazine as an association benefit.

Qualified recipients are emergency management personnel, fire protection management, hazardous materials and EMS personnel, industrial fire chiefs and firefighters, and professionals in related careers. Other qualified recipients include engineers with responsibilities in industrial fire loss management or fire and safety education, consultants, fire equipment and fire apparatus manufacturers, safety directors, and training and education institution faculty and students. Corporate and educational librarians are among the qualified recipients, maintaining reference copies for long-term access to your product information.

Industrial Fire World is circulated internationally. Of 26,000 recipients per issue, an average of 1000 copies are distributed to requesting training facilities for specific classroom and student use, and selected issues are distributed during targeted conferences.

WHAT IS THE INDUSTRIAL FIRE WORLD TRADE SHOW? HOW IS IT DIFFERENT FROM OTHER FIRE TRADE SHOWS?

Since 1985, Industrial Fire World has hosted a spring conference and exposition in Gulf Coast cities where there is a large industrial presence, a facility accessible for live burn demonstrations if needed, and supported by a local alliance of industrial fire and emergency response managers whose plants are located in the area.

The focus of the conference is to provide industrial fire and emergency response professionals a special time and place to learn from one another, discuss issues impacting their responsibilities, and see the latest in resources to help them. Our attendance averages 600-700 people per year. Vendors have 10 free passes per booth to invite targeted clients as their guests at Industrial Fire World Expo. If all vendors use all guest passes, we could have another 1,000 participants.

Vendors have the opportunity to display their products, sponsor conference breaks, provide targeted participants meals, host hospitality events, advertise in the conference program, sponsor holes at a golf tournament held prior to the conference, sign up for an exhibitor workshop, among other means of building strong client relations during the conference.

Let us know your “what if” questions about being an exhibitor and taking advantage of this once a year opportunity to reach U.S. and internationally-based industrial fire and emergency response managers. Send your questions to Lynn White.

HOW DO I RENT THE INDUSTRIAL FIRE WORLD MAIL LIST?

Industrial Fire World's mailing list may be rented by contacting Lynn White. Industrial Fire World has focused on building and maintaining a viable database of industrial fire and emergency response managers worldwide.

The Industrial Fire World mailing list is never released to a contract user. Admail, a Bryan, Texas, based contract mailing service is the only accepted bulk mailing service. They can assist you in merging other lists you may have with the one you buy from IFW to remove duplications. Our data is updated daily and submitted to a NCOA search prior to every mailing. Our readership is a dynamic market and we work hard to keep the database current and in compliance with postal service format requirements.

The database can be rented for a fee of $100 per 1,000 names. All postage and handling charges are billed by and mailed directly to Admail. To give you an estimate of postage and handling charges, Admail needs to know the length, width and weight of the items to be mailed, how many, and if you will have your bulk mail permit printed on it or will use theirs. Contact Lynn White for a mailing list contract with complete instructions.